Bimble InnChallengeCreate a brand for a massive solar powered tipi pub and stage for festivals and private hire. One of its USPs is its remarkable structure. We had to create a brand with a festival-like, relaxed vibe without being specifically festival oriented. The brand had to feel exciting - going to the Bimble Inn is an event in itself - and this needed to come across in the marketing materials. SolutionWe rolled the brand out across all of their marketing collateral, which including all advertising, signage, flags, biodegradable plastic cups, business cards, tickets and drinks tokens, and even branded poker chips and playing cards! ResultsBlowing our own trumpets, we feel we have created an iconic brand which people recognise and remember, and that truly represents everything the Bimble Inn experience stands for. The real test?... The enthusiasm of customers who keep coming back. And the fact that this brand has stayed with them, without change since 2005... yet still looks fresh. |
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