Brand & Identity
There's no doubt that branding is complex.
In today's markets brand design isn't just for big companies. At every level, your choice of brand identity can substantially affect how customers perceive you and how much they buy from you.
Branding isn't fluff – it's seriously practical. Its purpose is to help you sell more.
There's a lot of sheepish “me too” design out there. It's often mediocre and doesn't really stick. So it makes a poor return on investment.
Our company is adept at developing brands that meet your customers' expectations (and aspirations) as well as your own, creating memorable identities that increase sales over time.
Think of a fizzy drink. Chances are you thought of Coca Cola or Pepsi. Think of a fast food chain. Chances are you chose Burger King or McDonalds.
These companies are successful because their brands have become synonymous with what they do. They “own” or dominate certain concepts. It's powerful stuff. Because when you “own” a concept, you make sure your customer thinks of you first when they need your product or service.
More Than A Logo
Logo design is just one aspect of branding. But branding really is much larger than this. It's about the totality of the ways you present yourself to your customer. It's about your vision, where you are in the market (and where you want to be). It's about what your customers expect from you (and the impressions you want to make. It covers typography, colours, icons, graphic styles, tone of voice, personality and even sounds (think of Intel).
The Branding Process
Our branding process is thorough, based on hours of research that explore your company identity, the market, your customers, your goals, and your current visual identity. Far from being scary, our clients find it an energising process to re-consider their company's potential in a new light. In a confidential workshop setting, you'll have free rein to explore your company anew.
Only once we've gathered reams of information do we put pen to paper, redesigning your brand identity, working through everything we've discovered to create a cogent, meaningful (and eminently sellable) brand and identity.
Your first step to getting us on board as your brand agency is a simple, no-commitment conversation. Call us on 01392 427 358, ask lots of questions, and find out how we can help you build your brand.