We designed dunnhumby's 2012 internal annual report, delivered to over 1900 employees worldwide in a printed report and in a multi-platform mobile app with mini-games.
The company chose Reactor Design in a competitive pitch with London design agencies. The brief submitted was for a 32 page report and a mobile app that delivered the report on iPhones, Android smartphones, iPads and tablet PCs via a custom built app store to employees worldwide.
Mobile App Solution
The cross-platform mobile app delivers the annual report with a series of mini games designed to engage users with a personal experience, in tune with dunnhumby's vision that the world's experience of retailers and brands must be personal.
Annual Report Solution
Conscientious digital working and close liaison with the client at all points of the design project meant that the project met its targets on time and met the design standards of the world class brand. With just two full days spent working from the dunnhumby offices in London, the remainder of the project was completed in our Devon office.
"Often, design and marketing agencies outside of London are rarely considered for prestigious projects with large companies." said Tim Mann, Creative Director for Reactor. "We're very proud to have been chosen by dunnhumby. Though we're a marketing and graphic design agency in Exeter, Devon, we've shown that the quality of our design and our work ethic competes at a national level."
"We're very proud to have worked on this design project and look forward to taking on more projects like this in future." said Mike Saunders, Managing Director of Reactor. "We're rapidly developing our capabilities in terms of mobile app design as well as HTML5 and we're raring to take on more of these challenging and interesting projects where we can produce something great in partnership with our clients."
"Reactor surpassed all of our expectations in their response to our brief. They quickly got to grips with the unique dunnhumby culture and designed something for us that pushed all boundaries, but stayed within our guidelines. The creativity of the process stood out from start to finish and it was energising to work with such talent. As always seems to be the case with jobs like this, we ended up throwing the Reactor team some unexpected curveballs, and they dealt with these with a can-do attitude and complete professionalism. Feedback from our employees has been amazing and this is the best Annual Report to date"