Design, brand, digital
& marketing communications

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Naturalwatt

Challenge

Naturalwatt was one of the first companies certified as professional solar PV installers in the UK. Much bigger and more experienced than many other companies (with over 120 solar pv installations across the UK) their innovative technology also provided 24 hour monitoring of electricity production.

However, surge of new and inexperienced competitors in the market, meant that Naturalwatt really had to show their expertise through their marketing - and prove their experience.

Solution

Starting with a brand and logo overhaul, we designed a new catalogue of customer case studies printed on recycled stock. We also redesigned their website as well as taking over their Google Adwords marketing and conversion tracking.

Results

Despite a super-competitive market, Naturalwatt remain incredibly busy with domestic and commercial installations. We have substantially reduced their Google Adwords advertising spend and we're getting better value conversions with conversion tracking in place.