No longer is it sufficient to build a website and then watch the millions roll in. Whilst the opportunities for reaching new customers remain tremendous, your website needs to be backed up with online marketing activity.
Online Marketing Strategy
You need a marketing strategy precisely because it's possible to spend so much money trying to find your customers. We add value by developing strategies that focus your limited resources to get the best return on investment possible.
Search Engine Optimisation
We can build the rankings you need over time to reach thousands of customers who are searching for your service or product. Find out more about our SEO services.
Pay per click marketing platforms such as Google Adwords can give you instant visibility with your chosen keywords. The chief benefit of such advertising is that your advert appears when your customer is searching to "scratch" their itch. Through targeted keyword placements in search engines and across a much wider content network, we can produce the visibility you need, so you spend your money on advertising to interested customers, not just anybody.
Though Bing has a much smaller search engine market share, it may still be very worthwhile and cost effective to advertise in the search engine that many smaller marketing agencies ignore.
Conversion Tracking & Optimisation
Working out where your customer came from and what they typed into the search engine is the Holy Grail at the sharp edge of online marketing. We can put conversion tracking in place to understand where and how your customers find you when they take action (i.e. buy a product online, fill in an enquiry form, visit a particular page etc.)
You don't need a specialist PR agency to develop visibility. Our online PR service will help you syndicate content across the internet that will reach customers interested in your products.