Panino asked us to design them a wholesale catalogue to match those of companies much bigger than themselves. Everyone's a foodie nowadays and everybody eats with their eyes first - so we had to make the catalogue appetising.
The wholesale catalogue we created shows their true ability, professionalism and size. They had the professionalism, products and capacity in place already - we had to show it through the catalogue with fresh produce, delicious images and a smart design.
The new wholesale catalogue is showing customers of Panino that the company can meet and deliver their needs - attracting new business and helping them grow.