Keibudo Karate School
Our Exeter client had always designed flyers and marketing collateral in-house - until they tried us out.
Karate flyers often lack the dynamism that convey the real excitement of the sport. Keibudo karate asked us to design a flyer, a poster and a pull-up banner to support their marketing activity in Exeter.
Our creative response was to draw on the font styles of 1980's karate films to bring a fun sense of dynamism to the advertising. We cut down on copy, reducing it to the absolutely essentials. And we designed a flyer for adults as well as for juniors - each audience targeted in a slightly different way.
Collectively, the pieces bring a branded feel to the company that will stand out on walls and where they are distributed in competition with other leaflets and flyers.