Trade show marketing
HuLST, UK


HuLST Expo Show GuideMedical Device & Technology Test Expo Show Preview Paper

An ambitious start-up, holding three massive international trade shows in one place for food and beverage testing, medical device testing and pharmaceutical testing.

Our challenge was to create a simple and unique brand which differentiated each, but worked under a common umbrella.

Every piece of material had to be designed in both English and German, as well as some marketing materials in Spanish and French.

We created each unique brand under the auspices of HuLST (the father brand) as well as create 4 websites, direct marketing in the form of email marketing, flyers and industry newspapers.

We also designed newspaper and magazine advertising. For the event itself we produced a 150 page show guide and all of the show signage.

We turned everything around on time, as it was required, often to very tight deadlines and in several languages, to an incredibly niche market. This wouldn't have been possible without clear resource management in-house which ensured on-time delivery.