Case Studies
Spectrum Regulatory SolutionsChallengeSpectrum Regulatory Solutions, based in Horsham, West Sussex, are a regulatory affairs consultancy and regulatory medical writing company. They hold a very specific niche which required a great deal of research and learning to understand the technicalities of the pharmaceuticals and medical devices industries. We have been managing their Google Adwords campaigns since April 2010. We redesigned their website in April 2012 with a full SEO consultancy service. SolutionWe wanted to design a website in Wordpress that enabled our clients to maintain control of the content as well as benefit from blogging and the many plugins the platform offers. We know Spectrum Regulatory Solutions as thought leaders and we wanted to build a site which enabled them to report news, comment and publicise attendance at conferences and lectures. Moreover, we wanted to build a site which did justice to the very precise nature of their work without losing the human touch. We're very proud of this site and its place in our portfolio. Results"Once again, Reactor has done a splendid job in refreshing our website. The site is an essential business tool and we need to make sure it features prominently in searches. The flexibility afforded by Wordpress allows us to refresh and update content quickly and easily. The Reactor team is to be commended for the thorough way in which they listened to what we are about and what we wanted from the new site, and their ability to grasp the technicalities of a very complex regulation-driven industry. They also showed a great deal of patience while we deliberated and changed our minds, and we very much appreciated the expert guidance and advice we received on design elements and SEO requirements." |
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